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Publishing Terms - "Nielson BookScan"

Posted by axis-publishing on January 28, 2010 at 8:00 AM

Nielson BookScan - A service provided by theNielson Company since 2001 that tracks book sales.  It is estimatedthat BookScan captures about 70% of total sales, as not all retailersreport to BookScan.




Originally published on http://www.Axis-Publishing.com

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Categories: Publishing